Last update: 2014.11.03 Please cite this webpage as: www.mcg.uva.nl/cogitch/
COGITCH: A research project on musical hooks and musical transmission
Information related to NWO-funded research project COGITCH(1) on musical hooks and musical transmission
A collaboration between Utrecht University, University of Amsterdam, Sound & Vision, Radio 5 and Meertens Institute.
Abstract: Sound & Vision (S&V) possesses a unique collection of popular Dutch music. The Meertens
Institute (MI) possesses a unique collection of Dutch folk songs. These two collections of
musical heritage belong to the same culture, but are only separated for institutional reasons.
S&V wishes to make these musical archives accessible in an integrated way for the general
public. MI wishes the same, to enable musicological research on song evolution. Driven by
these demands, COGITCH's general objective is to develop generic techniques to index
distributed sources by developing an interoperable system. In a collaborative research, cutting
across the boundaries between music cognition and computer science, we develop generic
techniques for relating music from different collections. In developing retrieval methods, we
will take a top-down approach, working from musical knowledge and cognitive psychology
towards the identification and processing of audio features. On-line annotations provided by
listeners will support establishing the relationships between ‘hooks’ (perceptually salient
musical patterns) and music.
At the University of Amsterdam the focus will be on developing a web-based environment, so-called ITCH environment (Identification, Tagging and Characterisation of Hooks) to obtain large amounts of judgments from the lay audience on what makes a fragment of music easy recognizable and/or stick in one’s mind. This will allow for evaluating —in an empirical and controlled way— the explanatory power of cognitive models of melody and rhythm perception in their prediction of what structural (e.g., pitch, key, rhythm, meter) and non-structural (e.g., associative, emotional, cultural) aspects of a melody play a role in the memorization, recall and appreciation of music.
Imagine listening to a catchy tune. When do you nod your head and sing along? That's the hook, the most memorable part of the song, crafted by songwriters to stick in your head and exploited by DJs to get people onto the dance floor. Everyone knows a hook when they hear it, but scientists don't know why.
#Hooked was launched this week at Manchester Science Festival and will run until September 2014. During the Festival people can contribute their catchiest songs and stories to build the playlist and scientists will debate the science of what makes music catchy, from hooks, to earworms and hit songs. There will be a silent disco and shows about music with ‘Captain Hooked’ (see website for more details). Nominations for the playlist (which runs across all musical genres) will continue in the run up to the launch of the #Hooked game in early 2014.
Launched op the Hooked!-app:
10 December 2013: Launch of the Hooked! game. Free download at iTunes.
Het Parool (11 december 2013). Amsterdammers willen geheim van Top 2000-hit ontdekken met app (zie link). Volkskrant (10 december 2013) App moet geheim van Top 2000-hit ontrafelen (zie link). AD (10 december 2013) Geheim van Top 2000-hit ontdekken met app (zie link). De Gooi- en Eemlander en diverse regionale dagbladen (10 december 2013).
Folia Tv:
Folia Tv (25 October 2013) Ashley Burgoyne on what makes music catchy.
BBC Radio Manchester:
BBC Radio Manchester (16 October 2013) Interview with Erinma Ochu and Ashley Burgoyne.
BBC Radio 4 (16 October 2013) Interview with Ashley Burgoyne.
The Telegraph:
The Telegraph (16 October 2013) Hooked at the Manchester Science Festival.
The Mail Online:
The Mail Online (16 October 2013) Hooked at the Manchester Science Festival.
Volkskrant: Oorwurmen, 'hooks' en het songfestival
Waarom blijven vooral domme liedjes eindeloos in je hoofd zitten?
Wat maakt muziek bijzonder? Zie ook de Wall Street Journal van 11 februari 2012.
Why do some melodies stick in your mind? [with subtitles]